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How do I enter wholesale prices (Wholesale Value)?

What is a Wholesale Value in Paretender? 

It's your wholesale cost - the amount you pay for your inventory or products. Average Retail Price is the amount you charge your customers.

TIP: Enter ALL wholesale values in order to get Cost of Googs Sold (COGs).

1) Go to the Products page in your web portal (

2) Filter your Brands by clicking the 'Missing Wholesale Value' option at the top of the page.

3) Enter the wholesale price (per bottle). Values save automatically!


* EVERY bottle must have a wholesale value in order to calculate Cost of Goods Sold.

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